Jul 27 2008

4 Hour Work Week Book Review

Recently I just finished reading the 4 Hour Workweek after months of making excuses why I did not have time to read it. The title alone was enough to get me curious, but once I started reading I could not put the book down. I pounded through the 300 some odd pages in less than two days. Finally I found a book where everything that has been floating in my head for some time has finally been put together on paper in a comprehensible and actionable form.

Here are the biggest takeaways for online small business.

First insight that I got from 4 Hour Workweek was that in order to truly enjoy the benefits of being an entrepreneur the goal should be to build sustainable business which can be set on autopilot. This is something I am sure many of us fall into, where before long we feel like our business owns us rather than the other way around. A business should function whether you are there or not. You should be the business owner who empowers others to get the job done while you sit back and collect the checks.

Another great takeaway that seemed to pop up throughout the book was about being a minimalist. Using the Pareto Effect you can reduce your workload focusing on the things that matter most and will have the biggest impact on your ROI. As a business owner you wouldn’t waste your time with advertising that brings in few sales and where margins are poor, then why waste your precious time performing tasks that don’t impact your business. Checking email, unnecessary meetings, and more can all either be reduced or find someone to do the tasks for you.

The last point that really had an impact on me was the idea of freedom. Most people become business owners in hopes of becoming free. Either free from fear of not having enough money, freedom to make decisions, and freedom to pursue your dreams. We need to stop evaluating our business on how much money it makes and instead focus on how much freedom it gives us to do the things we truly want to do.

Of course this article is not going to replace 300 pages of rich content with great resources and links to everything you need to get started. You can buy 4 Hour Workweek from Amazon Here.

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